/ Overview
Shopify storefront for a consumer product that needs explaining — commerce flow and pitch in the same build.
The brief
FryAway sells a physical product most people don't know they need yet. The store had to carry that explanation and still function as a clean commerce flow — educate without burying the buy button.
What I built
The Shopify theme from the supplied design: product templates, content sections for the explanatory material, and responsive behaviour across the devices customers actually arrive on.
Sections were built editable so marketing could rework the pitch — the part most likely to change — without a developer.
Outcome
Live at fryaway.co, with the team running their own content updates.