Campaign Ebook Page

The brief

A campaign page with a single job: convert visitors into subscribers in exchange for a downloadable guide. Everything on the page either serves that or gets cut.

What I built

The landing page in React against the campaign design, with the signup form wired into the subscriber flow.

I kept the page deliberately light — this audience skews older and often arrives on slower connections, so payload weight is a conversion factor. Type sizes, contrast, and tap targets were treated the same way: not accessibility box-ticking, but the difference between finishing the form and giving up.

Outcome

Live as part of the club's acquisition funnel. This is the same class of work — pages judged purely on completion rate — that later grew into the A/B testing role I describe in my Q3 values reward.